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Marketing
is the main function of any business. Without marketing
you have no customers. We're constantly amazed at
the inability for a ocmpany to simply answer the phone,
so the first point of call of any marketing campaign
needs to be "Can you answer the phone".
This is immensley important,
because once you start the "marketing machine",
the calls will start coming through and you must have
a system of dealing with those calls. We're also a
great believer in getting a "Virtual Secretary"
to answer the calls for you, that way, your business
can run without you being there to answer the day
to day calls, and you can return them at a time to
suit you.
Marketing of any businesses
can be such an depth topic, but there are some basics
in this modern age that absoultely need to be in place.
they are :
• Website - optimised,
with email capture (for creation of newsletters) and
this needs to be updated on a regular basis.
• Use of Social media - your friends are also
your customers, as are friends of friends and so on.
Social Media is beginning to a HUGE impact on the
way that business is being conducted.
• All printed and written material needs to
be consistent and repeat your brand values.
•
You should have multiple marketing
methods, and not just rely on the one single way (for
example advertising). This is called your Marketing
Mix and is very important.
We've helped both small and large companies organise
their "Marketing Mix" so that their potential
customers see their company all over the place. This
is the best way to market your business, little and
often, but this takes a consistent approach.
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