Small
Business Marketing Case Study - YMA Associates
YMA
Associates is a company that specialises in IT Network
Support and Installation, and is based in Birmingham.
Main
Issues : As an expert in the Computer
Network Installation field, finding new clients
always remains hard work, and finding time to actually
market even harder.
Marketing
Solutions
Website
: Although YMA Associates already had a
website, it was small in size, and didn't provide
enough information as to how YMA Associates could
really help your IT Network Installation & Support
issues.
So
we created a website that
- Showcased
some of the solutions available on the market
to resolve many day to day issues with IT Networks,
such as Microsoft Small Business Server
- Was
optimised, ready for the search engines to find,
and would provide enough information to enable
the potential customer to pick up the phone and
callm or email.
- we
could track how many hits it was receiving, and
where it was getting those hits from. Over a period
of time, we should see those hits starting to
increase as wthe website evolves.
Website
Statistics and Analysis : We also use a
piece of software that allows us to find out more
about the customers hitting that website. We can
find out for example, what people typed in google
or msn, etc to get to that website. We can track
how many hits, at what time of day, we can find
out what browser they use and even what the most
popular entry page was (that way, we get to improve
that entry page, to make the site even more relevant).
You
can see the website for yourself at :
http://www.yma-associates.com/
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