Small
Business Marketing Case Study - Marketing Your Small
Business
Marketing
your small business is a company created specifically
to help other small businesses with the marketing.
Main
Issues : Getting
directly to owners of small businesses, both existing
and potential new businesses.
Marketing
Solutions
Website
: Marketing Your Small Business created
a website that would be of interest to small business
owners.
Search
Engine Optimisation : The site was search
engine optimised for the key words that people looking
for help on their marketing would normally used.
This often takes a small while to kick in, so we
also used Pay er Click in the meantime.
Pay
Per Click : This is a low cost way to create
traffic to the webite, whereby you pay only for
the clicks received from interested parties. You
can set both a daily and a monthly budget, and you
can choose the keywords to pay for, and set a maximum
per keyword or phrase. This marketing is often used
until the search engines start to find your site
using search engine ranking.
Leaflet
Drop : We printed 25,000 leaflets on A5,
full colour, one side, which cost £455.82
to print, which we then distributed at 4,000 leaflets
per week, at a cost of £35 per 1,000. It takes
around 6 weeks to deliver completely. This ensure
a continual stream of enquiries, rather than lots
of enquiries all at once.
Email
Newsletter : We created an email newsletter,
that can be subscribed to view the website. The
newsletter contains hints and tips on marketing,
as well as ideas to use in your own businesses.
The newsletter is designed to be forwarded to other
like minded people, to help increase the number
of subscribers. You can subscribe, or unsubscribe
at any time, and is therefore an opt-in only newsletter,
reducing the amount of spam sent out.
The
above resulted in many enquiries, over a sustained
period of time, at a low price. We used a good mix
of marketing resources to get the message out, which
resulted in an increased number of traffic to the
website, and an increase in the newsletter subscribers.
Could
we do the same for you ?
Call
now on 0870 360 9600 and speak with Dan, or send
an email
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