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Social
Media Marketing
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Highly
targeted Advertising Solutions
using Social Networking
In
the past couple of years, Facebook, Bebo
and Myspace has transformed how we interact
with one another online.
Using
these Social Networking Websites, users
create a profile containingtheir personal
details and interests and then connect with
other "friends" who have done
likewise.
This
is a unique way of bringing together likeminded
people, who likewise have friends who have
the same interests as you.
Before
you know it, you're communicating with other
likeminded people who share interests. And,
you can target them.
Target
Your Customers using Laser Targetting
By
displaying ads on user's profiles you can
reach an audience classified according to
specifics.
You
can target on location for example, so if
you;re a letting agent in Darlington, you
can push your properties out to them, and
target the right age group, say 18 to 34
year old only.
People
will only click if they like what you have
to offer, and so this is very targetted.
You
can even target your clients by say, his
job, his relationship status, his education,
or even his musical tastes.
This
is far better than the traditional ways
of marketing by say, advertising in a newspaper.
this way you can target your specific audience.
Facebook
style sites is all about social networking,
there are opportunities to connect your
friends, your friends friends, and their
friends friends and so on.
So
- what can we do to help ?
We
can help you to :
Identify
the right Target Market–
Getting the right audience is essential,
and we can let you know how big that audience
is.
Create
your Facebook page - We can help
to build a unique facebook page promoting
your business.
We
can also help you to build a community of
likeminded people allowing you to alert
them with latest releases, special offers
and company updates.
You'll
even be able to keep up to date with friends
you used to work with, or on the other side
of the world easily.
Build
your display ads – We will
create and build your display ads, ensuring
they’re creative, current and have
maximum appeal for your target audience.
Data
Analysis and statistics –
We can provide you with thorough data analysis,
detailing how your ads are doing and who
is clicking on them.
Email
now for more information
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Whilst
its ok to have an idea as to how to run your marketing
strategy, actually doing the marketing is where
most small business fail, and thats where we step
in.
We
help identify what needs to be done, decide on a
course of action, and then implement that action
in the form of marketing by all the various forms
of media available, on time, and on budget, with
superb results. We've understand the frustration
of running a small business, focusing on the business
in hand is hard enough, without having to identify
and implement marketing strategies
Marketing
is something that is done actively, and is not a
passive activity.
We
understand the feeling that you get as the owner
of your new business, you want to be able to do
something extra to bring the business in the problem
is knowing what to do, and doing it on a budget.
So
we created a list of marketing activities that are
easy to implement, and cost effective too :
-
Direct
Mail (sending letters / postcards,
etc to your leads generated by trade shows for
example)
-
Email
Newsletters (subscribers opt-in for
a hints and tips email)
-
Web
Site
that is found on the search engines (many are
built, but not found online)
-
Website
Analysis & Statistics - find out
how many hits, how they your site, what keywords
they typed
-
Public
Relations (telling the newspapers about
something newsworthy that would interest their
readers)
-
Pay
per Click Advertising on Search Engines
-
Advertising
(when and where, if it all)
-
Leaflet
Drops (designed, printed and delivered)
-
Vehicle
Lettering / Banners
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Shop
Frontage / Signs
-
etc
We
then found a way to provide a costing next to each
one of these, and this means that you can pick and
choose which bit of marketing you would like to
do, and we can help you implement it, so that you
do not lose focus of your own business.
Everything
we do for your business, is something we have done
for our own business. From designing and printing
of business cards, letterheads and the like, through
to leaflets drops, an excellent website and banners
on our vehicles.
If
you would like more practical information on how
to market your business, then give me a call, and
we can have a chat.
We
can implement your marketing ideas for you, in a
cost effective manner, including discount from all
print work, direct mail, signage, etc.
Call
us now
Daniel
Latto
Email : sales@marketingyoursmallbusiness.co.uk
Telephone : 0870 360 9600
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