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Dear Daniel,
Welcome to the Marketing Your Small Business
Newsletter.
We have a fantastic networking and training
opportunity coming up, and we would love to see you
there.
Best of all, its completely Free of Charge ! But
more on that later.
A few weekends ago, I
attended
the UK
Internet Entrepreneurs Conference, a superb
information
packed weekend, but the two biggest
things I took
away was :
1. Social Networking (ie Facebook) is
changing the way in
which business is conducted.
2. That your "Reputation" is not only about
what people think
and talk about you behind your
back, but
whether they talk about you at all!
"Businesses comes from those who know
you" - Daniel Latto.
In order to know you, they need to find you, so we've
got a Special Offer on Search Engine
Optimisation. This is important because 72.3
percent of Google search engine users chose a
natural search result as the most relevant (rather than
a Pay Per Click). You can read more about this in our
first article ...
Daniel Latto
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Get your Website up the Google Listings |
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Did you know that 72.3 percent of Google
search engine users chose a natural search result as
the most relevant. (source: iprospect)
Did you also know that, studies by Enquiro
and iProspect revealed that 60.5% to 70.0% of users
trust organic (natural) results while only 30% to 39.5%
of users trust paid (pay per click) results .
Therefore, as part of your "marketing arsenal",
getting to the top of the natural search engine
results are very important for your business.
If you compare placing an advert in a newspaper or a
magazine, the costs can be quite high, and you are
often unsure of your returns on that cost. Its so difficult
to track.
Also,
you have to repeatedly pay for that in order to keep
your presence in the media.
However, if you moved that money over to a Search
Engine Optimisation Campaign, then you do it once,
and you will reap the benefits for a long time to come.
Our usual price for Optimising your site is
£395, however, as a special for your business, and to
get you kick started, we'll offer this for a lmited time
only at £250.
Usually, it needs a bit of work every so often and we
can help there of course, and give you rankings
reports so that you can see your site moving up the
listings.
What to do next !
If you would like to take advantage of this offer, then
simply send the coupon thats located at the bottom of
this email (you can just hit reply) and let
us know, and we'll take it from there. Remember to
provide your telephone number. Or you can just send
an email ...
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Marketing Your Small Business Training and Networking Event - Tuesday 20th May 2008 |
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What is it? An opportunity for all Small
Businesses
that are under 18 months of trading to meet with other
business owners, network to meet new contacts and
make new business, and to learn from both each
other, and a guest speaker(s).
When is it? Its on the 3rd Tuesday of May and
July. For
your diary, the dates are Tuesday 20th May, and
Tuesday 15th July. (please note:No event booked as
yet for June).
How do I get invited? Simply send an email to
sales@marketingyoursmallbusiness.co.uk
What time does everything happen ?
6.30 till 7.00pm: Get the drinks in, meet other
business owners, network.
7.00 to 7.30pm: Guest Speaker - David Price -
Discussing Customer Acquisition Costs - You do
know how much your customers cost to aquire ? Why
this is important to know.
7.30 to 8.00pm: Questions and networking
8.00 to 8.30pm : 2nd guest speaker - John Grant
from Howard Cohen - Employment Law - The
best time to know about Employment Law, is before
you hire, not before the Tribunal !
8.30 to 9.00pm : questions and networking
9.00 pm onwards, its up to you !
Freebies and Discounts
We've organised (bullied) our speakers into either
giving something away, or providing a discount on
their services (or both!).
FREE - Just for attending - we also provide
you with our Small Business
Marketing Survival Guide (worth £379) - more
details on the
link.
Come along to this Completely Free event,
we'd love to see you there.
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