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Dear Daniel,
Welcome to this months Marketing Your Small
Business newsletter.
Lots going on in this months newsletter, including an
article about getting to #1 on Google and a listing of
the
events on this month.
This months events are as follows :
- Money maker Bootcamp (Manchester) - Saturday
12th
July
- Small Business Networking and Training
Seminar - Tuesday 15th July 2008 !!
Plenty to go on this month, so lets get cracking ...
Daniel Latto
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Are you #1 in Google ? |
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We are ! Well, that depends actually.
If you don't understand the way in which google works,
its dead easy to get to #1.
You just make the
search
string (the bit you type into Google) as specific as
possible. For example "leaflets marketing
your small business leeds" will get our website to
#1. But the question is, is that what your customers
will type?
This depends on what it is they're looking for. So if
they're looking for marketing for small business in
leeds, perhaps they'll type "small
business marketing leeds" - whereby, as it
happens, we come up #2 and #3.
Incidentally, #1 is
freeindex.co.uk - a website you can upload your
business to, and of course it can get you to the top of
the rankings, as it has done for our Marketing Your
Small Business Website.
The problem is, your customers likely wont be typing
long search strings into Google. They'll be typing
more specific strings like "Marketing Leeds".
Interestingly, we're
still on the first page of Google, and thats through lots
of reciprocal links, and working on our keywords. By
doing this, we've brought our marketing costs right
down. And thats the main point. The internet is great,
we use it everyday and we're lost when our connection
goes down. But if you have a fantastic website, and
no-one can find the thing, then its a waste of time.
Sure, it can be used to reinforce your organisation
when you hand out a business card, but the main
point of a website is that it should be found constantly,
by people who are specifically looking at your product
or service. Ideally, you also want it to pop up when
folks are not looking for your product or service, as a
small percentage of these may stop and buy
something anyway. I know I have bought in this way.
Of course these numbers will be small, but if you have
hundreds of thousands of visitors, then your sales are
going to increase. If you only have a few hundred,
then you're going to find it difficult to sell anything.
Now. Be wary of companies that promise you
first page rankings, as we've seen, its easier the
longer the search
string is. So will the company offering you this service,
do they mean a long search string, or a more general
search string?
The other point to mention, is that by using other
peoples
websites, such as freeindex.co.uk, and there are
many other websites out there you can use, then you
can also increase your
presence on the internet without it costing you a
penny. The only thing it costs you is your time. Now,
to be honest, I'd say my time is pretty valuable, but I
certainly remember sat with my laptop on my knee in
the lounge during the evening submitting my company
details to as many
different websites as possible, some of which will
provide a return link back to my own site.
You
can always pay someone else to do that too of course,
depending on your level of knowledge. But a little bit
of knowledge on this will go a long way in this internet
age.
Now, to help you along with this, we can do it for you.
So for just £47 + vat, we can submit your company
details and website to over 25 specific website
portals. This will provide you with either a link back to
your site, and thus help your reciprocal links, or it will
provide a description of your business and contact
details, perhaps a logo (depending on the site
uploaded to)
This is a manual service,
which means there is physically someone typing in
your details and making sure they get on there for
you.
Not only that, but this is what we'll also do for
you.
Using our automated Submission Software, we'll also
get your website submitted to all of the major search
engines for you. Now, there is a problem with most
automated software products that do this, and most
search engines don't like submissions from
automated submission tools. The reason for that is
simple: the creators of most search engine
submission software tools don't care about the
specific rules of the search engines.
The software we use doesn't do that, in fact it opens a
website
window and submits the information just as a normal
human would, and meets the spefic criteria that the
search engines and the directories require.
So, lets recap, we're on first page of Google for an
awful lot of different keywords and phrases, both long
strings and short strings.
We can also submit your company and website to the
directories that we use that helped us get
there.
We'll also submit your website to search engines and
directories using superb automated software.
And you get all this for just £47 + vat !
Email me, using the link below, and lets get you
started !

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Money Maker Bootcamp - Saturday 12th July |
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JOIN PEOPLE LIKE THESE - WHO WERE SAT IN
SEMINARS JUST THREE YEARS AGO & ARE NOW
INTERNET & PROPERTY MILLIONAIRES :
Rob Moore, Warren Borsje, Simon Zutshi, Dr David
Kyte, Gary Parker
A Must-Attend Event For Both Novices & Expert
Entrepreneurs
WHAT'S IT ALL ABOUT & WHAT YOU WILL LEARN?
In an ever more competitive Internet environment - It
isn't enough just to have a website - Visibility is
Everything if you wish to attract attention & do
business. Using new techniques & tools one-person
businesses can level the playing field. At MMBC you
will be shown quick-start methods & shortcuts to set
up your internet business.
You will be shown Search Engine Optimisation (SEO)
techniques to get your website high in the natural
search engine rankings in hours & days - not weeks &
months - if ever.
You will be shown several ready-made internet
businesses which will take years off your learning
curve and add quickly to your earning curve.
Compression technology has brought video to the
desktop and created not only interactive possibilities
but also spawned a whole new breed of TV producers
using anything from webcams to mobile phones. Now
take that idea & make bandwidth available - Eureka! -
Your Own Television Station with a Global audience.
At the MMBC you will see how people are
creating 'live' cooking shows from their homes,
teachers giving 'live' tuition - not just mini clips but
complete niche, Low & No-budget TV stations. You
will be shown how & where you can Start your own TV
Station for under £40 per month!!! You will be given
the opportunity to be in at the start - a prime mover &
part of the massive growth of this phenomena - At The
MoneyMaker Boot Camp
The property market has taken a beating of late - yet
there are entrepreneurs able to profit despite the
downturn. You will learn from the co-author of 'How to
Make Cash in a Property Crash' just how to buck the
trend. Also you will learn first-hand from top property
mentors who have ridden several recessions to great
profit here and abroad.
Sounds good ?

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Free Property Tax Consulation ... |
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Always trying to keep one step ahead of the game,
We've organised a FREE
Property
Tax Consulation for you.
Considering the current climate in the property market,
we are advising our clients to structure their portfolios
now, in order to protect their growth and avoid taxes
going forward. If you're actively buying below market
value, without efficient structures, you are setting
yourself up for a potentially hefty CGT bill!
This company can offer offshore & onshore tax
solutions to property investors with portfolios holding
over £1million in equity. They can reduce or even
eliminate some or all of the following taxes:
- Inheritance Tax
- Stamp Duty Land Tax
- Income Tax from Rents
- Capital Gains Tax
Remember, we are currently offering a FREE
consultation to all property investors to advise you on
the best way to arrange your affairs tax efficiently.
Our contact deals with property clients every day and
hold a broad set of clients, with different sizes and
types of property, who currently hold their portfolios
offshore. The advantages of offshore strategies are
numerous and their strategies are
approved by HMRC, yet they are one of a handful
advisors in the North with access to these.

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Small Business Networking and Training Seminar - Tuesday 15th July 2008 |
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Our Business Networking and Training event is lined
up for the Tueday 15th July, starting at
6.30pm.
We had excellent feedback from the last one we had,
and these are set to become a regular event for your
calendar.
We've got a sales coach lined up for this one, and we
could always do with an extra help on our sales
technique. Despite being in sales for over 15 years,
i'm constantly learning new techniques, and refining
older ones, so come along and learn something new !
There is of course, a chance to network with other
small businesses, and we're already doing business
with people that we have met through networking.
The next speaker is myself, Daniel Latto, talking about
how to
drip feeding your marketing. If you need to kickstart
your sales process, then I can help you in an
informative, full on, emotive way !
The problem is that most businesses have, is a lack
of customers. The way in they feel is the best way to
get new customers is to increase their marketing
spend, and start placing adverts only to find that they
do not get an increase in phone calls or interest.I can
show you different methods that can reduce your
marketing costs, and increase the number of
customers calling you on a regular basis, not on a
rollercoaster of customers.

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