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Small Business Networking and Training in Leeds )
Free access to our networking events !! July 2008 Edition
in this issue
  • Are you #1 in Google ?
  • Money Maker Bootcamp - Saturday 12th July
  • Free Property Tax Consulation ...
  • Small Business Networking and Training Seminar - Tuesday 15th July 2008
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    Dear Daniel,

    Welcome to this months Marketing Your Small Business newsletter.

    Lots going on in this months newsletter, including an article about getting to #1 on Google and a listing of the events on this month.

    This months events are as follows :

    • Money maker Bootcamp (Manchester) - Saturday 12th July
    • Small Business Networking and Training Seminar - Tuesday 15th July 2008 !!
    Plenty to go on this month, so lets get cracking ...


    Daniel Latto

    Are you #1 in Google ?
    Daniel Latto - Director

    We are ! Well, that depends actually.

    If you don't understand the way in which google works, its dead easy to get to #1.

    You just make the search string (the bit you type into Google) as specific as possible. For example "leaflets marketing your small business leeds" will get our website to #1. But the question is, is that what your customers will type?

    This depends on what it is they're looking for. So if they're looking for marketing for small business in leeds, perhaps they'll type "small business marketing leeds" - whereby, as it happens, we come up #2 and #3.

    Incidentally, #1 is freeindex.co.uk - a website you can upload your business to, and of course it can get you to the top of the rankings, as it has done for our Marketing Your Small Business Website.

    The problem is, your customers likely wont be typing long search strings into Google. They'll be typing more specific strings like "Marketing Leeds".

    Interestingly, we're still on the first page of Google, and thats through lots of reciprocal links, and working on our keywords. By doing this, we've brought our marketing costs right down. And thats the main point. The internet is great, we use it everyday and we're lost when our connection goes down. But if you have a fantastic website, and no-one can find the thing, then its a waste of time. Sure, it can be used to reinforce your organisation when you hand out a business card, but the main point of a website is that it should be found constantly, by people who are specifically looking at your product or service. Ideally, you also want it to pop up when folks are not looking for your product or service, as a small percentage of these may stop and buy something anyway. I know I have bought in this way. Of course these numbers will be small, but if you have hundreds of thousands of visitors, then your sales are going to increase. If you only have a few hundred, then you're going to find it difficult to sell anything.

    Now. Be wary of companies that promise you first page rankings, as we've seen, its easier the longer the search string is. So will the company offering you this service, do they mean a long search string, or a more general search string?

    The other point to mention, is that by using other peoples websites, such as freeindex.co.uk, and there are many other websites out there you can use, then you can also increase your presence on the internet without it costing you a penny. The only thing it costs you is your time. Now, to be honest, I'd say my time is pretty valuable, but I certainly remember sat with my laptop on my knee in the lounge during the evening submitting my company details to as many different websites as possible, some of which will provide a return link back to my own site.

    You can always pay someone else to do that too of course, depending on your level of knowledge. But a little bit of knowledge on this will go a long way in this internet age.

    Now, to help you along with this, we can do it for you. So for just £47 + vat, we can submit your company details and website to over 25 specific website portals. This will provide you with either a link back to your site, and thus help your reciprocal links, or it will provide a description of your business and contact details, perhaps a logo (depending on the site uploaded to)

    This is a manual service, which means there is physically someone typing in your details and making sure they get on there for you.

    Not only that, but this is what we'll also do for you.

    Using our automated Submission Software, we'll also get your website submitted to all of the major search engines for you. Now, there is a problem with most automated software products that do this, and most search engines don't like submissions from automated submission tools. The reason for that is simple: the creators of most search engine submission software tools don't care about the specific rules of the search engines.

    The software we use doesn't do that, in fact it opens a website window and submits the information just as a normal human would, and meets the spefic criteria that the search engines and the directories require.

    So, lets recap, we're on first page of Google for an awful lot of different keywords and phrases, both long strings and short strings.

    We can also submit your company and website to the directories that we use that helped us get there.

    We'll also submit your website to search engines and directories using superb automated software.

    And you get all this for just £47 + vat ! Email me, using the link below, and lets get you started !

    Money Maker Bootcamp - Saturday 12th July

    JOIN PEOPLE LIKE THESE - WHO WERE SAT IN SEMINARS JUST THREE YEARS AGO & ARE NOW INTERNET & PROPERTY MILLIONAIRES :

    Rob Moore, Warren Borsje, Simon Zutshi, Dr David Kyte, Gary Parker

    A Must-Attend Event For Both Novices & Expert Entrepreneurs

    WHAT'S IT ALL ABOUT & WHAT YOU WILL LEARN?

    In an ever more competitive Internet environment - It isn't enough just to have a website - Visibility is Everything if you wish to attract attention & do business. Using new techniques & tools one-person businesses can level the playing field. At MMBC you will be shown quick-start methods & shortcuts to set up your internet business.

    You will be shown Search Engine Optimisation (SEO) techniques to get your website high in the natural search engine rankings in hours & days - not weeks & months - if ever.

    You will be shown several ready-made internet businesses which will take years off your learning curve and add quickly to your earning curve.

    Compression technology has brought video to the desktop and created not only interactive possibilities but also spawned a whole new breed of TV producers using anything from webcams to mobile phones. Now take that idea & make bandwidth available - Eureka! - Your Own Television Station with a Global audience.

    At the MMBC you will see how people are creating 'live' cooking shows from their homes, teachers giving 'live' tuition - not just mini clips but complete niche, Low & No-budget TV stations. You will be shown how & where you can Start your own TV Station for under £40 per month!!! You will be given the opportunity to be in at the start - a prime mover & part of the massive growth of this phenomena - At The MoneyMaker Boot Camp

    The property market has taken a beating of late - yet there are entrepreneurs able to profit despite the downturn. You will learn from the co-author of 'How to Make Cash in a Property Crash' just how to buck the trend. Also you will learn first-hand from top property mentors who have ridden several recessions to great profit here and abroad.

    Sounds good ?

    Free Property Tax Consulation ...

    Always trying to keep one step ahead of the game, We've organised a FREE Property Tax Consulation for you.

    Considering the current climate in the property market, we are advising our clients to structure their portfolios now, in order to protect their growth and avoid taxes going forward. If you're actively buying below market value, without efficient structures, you are setting yourself up for a potentially hefty CGT bill!

    This company can offer offshore & onshore tax solutions to property investors with portfolios holding over £1million in equity. They can reduce or even eliminate some or all of the following taxes:

    • Inheritance Tax
    • Stamp Duty Land Tax
    • Income Tax from Rents
    • Capital Gains Tax


    Remember, we are currently offering a FREE consultation to all property investors to advise you on the best way to arrange your affairs tax efficiently. Our contact deals with property clients every day and hold a broad set of clients, with different sizes and types of property, who currently hold their portfolios offshore. The advantages of offshore strategies are numerous and their strategies are approved by HMRC, yet they are one of a handful advisors in the North with access to these.

    Small Business Networking and Training Seminar - Tuesday 15th July 2008
    Training and Marketing Seminar

    Our Business Networking and Training event is lined up for the Tueday 15th July, starting at 6.30pm.

    We had excellent feedback from the last one we had, and these are set to become a regular event for your calendar.

    We've got a sales coach lined up for this one, and we could always do with an extra help on our sales technique. Despite being in sales for over 15 years, i'm constantly learning new techniques, and refining older ones, so come along and learn something new !

    There is of course, a chance to network with other small businesses, and we're already doing business with people that we have met through networking.

    The next speaker is myself, Daniel Latto, talking about how to drip feeding your marketing. If you need to kickstart your sales process, then I can help you in an informative, full on, emotive way !

    The problem is that most businesses have, is a lack of customers. The way in they feel is the best way to get new customers is to increase their marketing spend, and start placing adverts only to find that they do not get an increase in phone calls or interest.I can show you different methods that can reduce your marketing costs, and increase the number of customers calling you on a regular basis, not on a rollercoaster of customers.